Reflections on Spatial Commerce
I remember the day. It was September 30, 2007. As I eagerly anticipated the arrival of my son, Anton, I was also awaiting the arrival of a different kind of baby – my first iPhone. And there it was, a sleek device that was about to redefine communication and digital interaction as we knew it. Now, 16 years later, in 2023, another transformative moment has arrived. Apple has introduced its first spatial computer, the Apple Vision Pro, and I can't help but feel a similar sense of anticipation.
A Leap into the Future
The Apple Vision Pro feels like a leap into the future, much like the iPhone did all those years ago. It brings to life a new era of spatial computing, blending digital content with the physical world, creating an infinite canvas for apps that scales beyond traditional displays. As I consider the possibilities, I'm struck by the thought of how this could revolutionize not only our daily lives but also the landscape of commerce.
Changing How We Work and Play
The Vision Pro brings about extraordinary new experiences, changing how we interact with apps, transforming entertainment, and creating immersive environments. It's like having a fully customizable, private workspace or a personal movie theater, all contained within a compact, wearable device. I can't help but think of how Anton, now a teenager, would revel in this technology, immersing himself in games that span a spectrum of immersion and transport him into all-new worlds.
A New Frontier for Commerce
This brings me to the impact on commerce. Imagine a world where retailers can provide customers with a virtual shopping experience, where products are no longer confined to flat images on a screen. The Apple Vision Pro, with its spatial computing capabilities, can bring products to life in 3D, allowing customers to interact with them as if they were physically present. It's like bringing the fitting room or the showroom into your living room, completely transforming the shopping experience.
At IMPACT Commerce, we're excited about the potential of this technology and aspire to leverage it to create such transformative moments and experiences for our customers. Our mission is to continually push the boundaries of what's possible in commerce, and the advent of spatial computing opens up a whole new realm of possibilities.
"You had me at scrolling". I still remember that quote and it felt like a glimpse into the future. Now, in 2023, the arrival of the Apple Vision Pro offers a similar promise. Despite its premium price tag of $3,499, I'm excited about the revolutionary digital interactions it will bring. Just as the iPhone has been a constant companion in watching Anton grow and evolve, I look forward to seeing how the Apple Vision Pro will shape the world he steps into as a young adult. 